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Giving Referrals: Fire and Forget?
We all appreciate getting referrals. There is a feeling of gratification in knowing that someone thinks enough of your work to send a friend or associate your way. Referrals are usually the life’s...
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Why Great Salespeople Make Lousy Sales Managers
It’s been said so many times that (at least I hope) it is a business axiom on the same level as “cash is king.” Promoting your best salesman to sales manager is guaranteed to cost you a great salesman...
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Does Technology Help or Threaten Small Businesses?
A small computer service company wants to sell Microsoft software licenses to its customers. They send an employee to become certified in licensing. (Microsoft offers some 600 variants.). As soon as...
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Small Business and Social Media II
Last week’s column generated lots of comments, and probably requires some follow up. First, the army of social media fanatics that go ballistic at any hint that SM isn’t the be-all, end-all and...
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Three Rules for Small Business
A few days ago a discussion on LinkedIn’s “Small Business Accelerator” group asked “What are the three things a small business owner should focus on?” As challenging as any business is, the basics...
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Size Means Nothing on the Web
A small manufacturer hires a local web development firm, and spends six months reworking his website. He agonizes over every word of the copy. He writes up product descriptions, detailing materials...
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Customer Service Starts with “Hello.”
When asked what differentiates their businesses from giant competitors, most owners will describe their relationship with customers. “We give better service.” “Our employees know our customers by...
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Who Owns the Portal?
We are 30 years into the computer revolution, which I am arbitrarily marking as beginning in the mid-1980′s, when Apple II and IBM compatible (286) computers began to show up on the desks of people...
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Can You Outgrow Customers?
When you start a company, it’s like shopping at the supermarket when you are very hungry. Everything looks good. Any suspect might be a prospect. Any prospect is worth pursuing, and your ideal...
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Does Technology Help or Threaten Small Businesses?
A small computer service company wants to sell Microsoft software licenses to its customers. They send an employee to become certified in licensing. (Microsoft offers some 600 variants.). As soon as...
View ArticleClik here to view.
Small Business and Social Media II
Last week’s column generated lots of comments, and probably requires some follow up. First, the army of social media fanatics that go ballistic at any hint that SM isn’t the be-all, end-all and...
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The Tyranny of The Bad Customer
“The customer is always right,” or at least that’s what most business owners profess to their employees. We post it for all to see. “Customer satisfaction is job one.” “Our boss is the customer.” The...
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When a Salesman isn’t a Salesman
A business owner decides to beef up his company’s sales talent. He forks out a hefty salary for a “proven performer” from another industry; then…nothing. The salesman (or woman) is glib, professional...
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You are Never too Busy to Make Money
Last week I was having lunch with a client who owns a substantial construction firm. His phone pinged during our conversation. He apologized for looking at it, but he was waiting to hear on a couple...
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You Make Two Types of Decisions
The principle function of leadership is making decisions. Whether you own a business or direct the work of others, your employees come to you with issues they can't solve themselves. There are two...
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Small Business and Social Media II
Last week's column generated lots of comments, and probably requires some follow up. First, the army of social media fanatics that go ballistic at any hint that SM isn't the be-all, end-all and...
View ArticleClik here to view.
Three Rules for Small Business
A few days ago a discussion on LinkedIn's "Small Business Accelerator" group asked "What are the three things a small business owner should focus on?" As challenging as any business is, the basics...
View ArticleClik here to view.
They Who Giveth Can Taketh Away
Many business owners I know are troubled by the NBA's insistence that Donald Sterling must sell the Los Angeles Clippers, and can do it only in a manner and to whom the league approves. Mr. Sterling...
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Would You Like that With or Without Service?
In the 1980's, when Boomers dug into their career paths and started hiring other Boomers to do things for them, the United States became a service economy. Driven by their ambition for material...
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Google, SEO and the Yellow Pages Game
When the Yellow Pages were a primary source of advertising for small businesses, they had a nifty sales technique. If an advertiser was doubtful about the value of an ad, their sales rep would offer a...
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